About Sachal International (Pvt) Ltd.
Sachal Marketing Services was founded in Pakistan in November 2019, initially supporting Vini International FZE with business development and brand-building, while a third party handled import and distribution. In June 2021, it became Sachal International PVT LTD, offering end-to-end solutions for Vini brands like FOGG, OSSUM, White Tone, and Real Men in Pakistan and Afghanistan. In June 2022, Sachal signed an MOU with Marico for importing, distributing, and marketing the Parachute portfolio, with commercial operations starting in July 2022.
Since 2022, Sachal has pivoted toward developing its own premium personal- and home-care brands, including GEON, SAGON, LOVEM, ZINGO, and èllancé, aiming to provide international quality at affordable prices while reducing reliance on imports. The company’s strategic focus on product innovation and brand building has positioned it as a competitive player in Pakistan’s FMCG and cosmetics market.
Managed by a highly competent team, Sachal serves over 78 distributors and more than 5,000 retail outlets, including key modern trade accounts like IMTIAZ, ChaseUp, Carrefour, CSD, Metro, and Al-Fateh. With a robust secondary sales system and SAP ERP, the company is on track to achieve its mission of an 8 billion PKR topline by 2028.
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Awards & Achievements
Brand of the Year Award 2023 – Body Spray Category
Brand of the Year Award 2023 – Body Spray Category
Brand of the Year Award 2020 – Deodorant Category
Brand of the Year Award 2020 – Body Spray Category
Message from the CEO
After several remarkable years with Sachal International Pvt Ltd, I feel privileged to share this message as the Chief Executive Officer. Founded in November 2019 as Sachal Marketing Services, we initially focused on providing end-to-end solutions for Vini International FZE and, later, Marico’s Parachute portfolio in Pakistan. Over time, we transformed into a trading and manufacturing company, developing our own premium personal- and home-care brands, including GEON, SAGON, LOVEM, ZINGO, and èllancé. Our mission is to deliver international quality at affordable prices while supporting Pakistan’s self-reliance in consumer products.
Our commitment to excellence has been recognized across the industry. Most notably, our own brand GEON was awarded the BRAND OF THE YEAR in the Body Spray category, reflecting the trust and preference of our customers. We have also grown our workforce significantly, embracing diversity, gender balance, and a culture grounded in integrity, mutual trust, accountability, and teamwork. These achievements showcase our ability to innovate and lead in a competitive market.
Looking forward, Sachal International is focused on accelerating growth, expanding our brand presence across Pakistan and beyond, and delivering innovative solutions for our clients. We remain dedicated to making a meaningful impact on the communities we serve, and I am confident that the best of Sachal International Pvt Ltd is yet to come.
Kashif Abbas
CEO – Sachal PVT LTD
Vision
Sachal shall be present in Every Home-Every Day through quality products & innovative solutions to bring goodness in lives.
Vision
Sachal shall be present in Every Home-Every Day through quality products & innovative solutions to bring goodness in lives.
Mission
To become fastest growing FMCG company by achieving 8 billion in 2028 through portfolio expansion, local manufacturing, utilization of latest technologies, best human resources practices to provide best solutions to the consumers and optimum returns to the stakeholders.
Mission
To become fastest growing FMCG company by achieving 8 billion in 2028 through portfolio expansion, local manufacturing, utilization of latest technologies, best human resources practices to provide best solutions to the consumers and optimum returns to the stakeholders.
Our Values
Integrity
We Believe in Honesty, Open Communication, Fairness and Ethical Conduct.
We Believe in Honesty, Open Communication, Fairness and Ethical Conduct.
Mutual Trust
Our Environment Encourage Empathy, Dignity, Self, Mutual and Others Respect.
Passion for Excellence
We Strive for Better Quality With Consistency Through Customer Centricity.
Accountability
We Take 100% Responsibility of Our Work and Believe in Measurable Progress.
Commitment
Using Our Willpower We Get Things Done. We Brake for Nothing.
Team Work
We Work in Congenial Climate Which Facilitates Employee Ownership, Empowerment and Promotes Merit.
Board of Directors
Govind Malhi
Executive Director & Founder
Mr. Govind Malhi has been a Chief Executive Officer of Sachal International Pvt. Ltd since April 2018. Along with this, he joined VINI International FZE as Country Head in the same year. Prior to joining VINI, Mr. Govind Malhi has served as Sales Head in Dabur Limited. Turned around Coca-Cola Hyderabad, SSC South and Tapal Tea North operation from stagnant and lagging position to high growth, efficient and smooth operations.
During his 25-years of career he has proven track record of inculcating confidence, passion, drive, and positive mindset in the team by leading it from front along with examples. He has diversified and multifaceted experience in sales, marketing, operations and general management of FMCG, Footwear/Fashion retail chains. Mr. Govind Malhi acquired business education from IBA Karachi and professional education from the LUMS-Lahore and IIM-Ahmedabad.
Narender Kumar Malhi
Commercial Director & Co-Founder
Narender Kumar Malhi is the Co-Founder and Commercial Director of Sachal International Pvt Ltd, a family company that has thrived under his leadership since its inception. He holds a Bachelor of Arts in Business Studies (Hons) from Szabist University, Karachi, with a specialization in management consultation, a skill set he has masterfully applied to guide the company’s strategic growth.
He is also directly responsible for the Supply Chain, Finance, and Administration departments. His dedication is visible in the company’s achievements. Narender manages a dedicated team of 120 employees and a vast network of 78 distributors. He is also the key figure in the toll manufacturing of our core brands—GEON, SAGON, and ZINGO—guaranteeing their widespread availability in over 5,000 retail outlets nationwide and contributing to an impressive annual volume of 200 million PKR.
Pawan Kumar Malhi
Executive Director
Mr. Pawan Kumar Malhi, the Director of the Company Sachal International Pvt Ltd, is doing Bachelor of Management (Hons) degree from the IBA University, Karachi. Where he specialized in IT management consultation. He has considerable experience to the field of education and has worked on several IT & Networking projects. He has been on the Board of Sachal since November 29, 2019.
Chandra Malhi
Executive Director
Ms. Chandra Malhi, the director of the company- Sachal International Pvt Ltd. She has been associated with the company since its inception as the promoter. She does not work in the organization, but she is indirectly involved in the decision-making process. She has been on the Board of Sachal since November 29, 2019.
Asha Kumari Malhi
Executive Director
Ms. Asha Kumari Malhi is a non-executive member of the Board of Directors. She has graduated with a Bachelor of Management (Hons) degree from the IBA University, Karachi where she specialized in Marketing management consultation. She has been on the Board of Sachal since November 29, 2019.
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